100% Indian - by Catherine Geel and Catherine Lévy

In 100% India: Indian Industrial Design, Catherine Geel and Catherine Lévy embark on an eclectic journey into the world of Indian design, capturing how even the most ordinary objects become expressions of culture, identity and industry. Packed with rich photographs, typographic play and insight, this book documents everything from detergent bottles and tissue‑packets to rickshaw stickers and lightbulbs. Alongside visual spreads, the authors offer a history of India’s industrial design evolution, brief snippets of contemporary fiction, and witty captions that draw attention to the beauty of the mundane. Bold in layout and colour, it’s an essential volume for anyone curious about how design, craft and commerce intersect in India’s rapidly evolving landscape. 

249 pages in color.

Dimensions: 22.96 × 19.30 × 2.92 cm