our story
DEEYA Concept, the company behind the label DEEYA Paris, is spearheaded by Mumbai-based fashion and cultural aficionado, Anuradha Mahindra, alongside Paris based Co-Founders Marielou Phillips and Matthieu Foss. The first boutique to showcase the extraordinary creations emerging from modern-day India, DEEYA Paris was established in 2022.
It aims to curate and promote a thoughtfully selected range of collections crafted by innovative designers who favour conscious and ethical fashion practices, while honouring the exceptional skills of artisans. The 130㎡ boutique also houses a photography and graphic-art gallery, and book section.
As Artistic Director and Brand Custodian of DEEYA Paris, Anuradha Mahindra (with over three decades of experience in art, culture, fashion and all things India!), is paving the way for bringing out the best of contemporary India through DEEYA, her editorials and writing.
JOURNAL
Ongoing Exhibition :
Voyages en Inde, Les archives du regard Collection Christophe Prébois
Passionate about India and its heritage, Christophe Prébois spent years traveling through its cities and villages, searching for forgotten photographs and untold stories.
Photographs of hand-painted street signs in India. The photographs by Aradhana Seth, assembled in SADAK, are exhibited for the first time at DEEYA in Paris.
A look back in pictures at the Deeya boutique inauguration party on Thursday November 23, 2023, The Parisian destination for India’s contemporary style and culture.
THE BOUTIQUE
Our selected designers prioritize working with local artisans, employ traditional techniques, and often create their own fabrics in-studio. With small supply chains, they ensure transparency, ethical production, and craftsmanship. This results in exclusive, timeless pieces made from high-quality durable materials, offering lasting wearability and cutting edge style.
Hours:
Monday to Saturday : 11am to 7pm
Sunday : Noon to 7pm
21, rue du Bourg Tibourg 75004 Paris
